About

Liz Watson is an Artist, Designer, and Creative Director with special expertise in brand strategy and account management. Liz specializes in building distinctive brands from the inside out.

A seasoned creative executive, Liz brings extensive experience in identity systems, website and digital design, packaging, photography, merchandise design, and integrated marketing campaigns. She is widely recognized for her ability to translate brand vision into cohesive creative platforms and for her natural leadership in guiding internal teams through the full lifecycle of brand development. Throughout her career, she has consistently aligned creative direction with business objectives, helping organizations strengthen brand awareness, clarify their positioning, and bring compelling brand experiences to market.

Liz has received numerous design and marketing awards including a Golden Halo award for her work on the Subaru Share the Love Campaign, several American Addy awards for Visual Identity Design and a Graphic Design U.S.A. Packaging Award for her work on Sweetpea, a frozen dessert.

In addition to her work in branding and creative leadership, Liz is an accomplished fine artist. Her photography has been exhibited internationally. In 2017, she was shortlisted by LensCulture Magazine as one of the world's Top 50 Photographers to Watch.

Liz's finished photography pieces as well as her line of minimalist demi-fine jewelry may be purchased online through soulshinedesignstudio.com. To view her complete fine art photography portfolio, visit lizwatsonphotography.com.

Liz holds a B.A. in History from the University of Virginia, with a minor in Studio Art, and a Graduate Certificate in Graphic and Digital Design from Parsons School of Design.